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Joe Keenan
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As for return rates for product categories, apparel registers higher rates of return than electronics, for example. The national average for returns as a percentage of retailers’ outbound products is 5.2 percent.
Return Policy Best Practices
With product returns inevitable, retailers must shift their focus from what returns are costing them to what they can gain from the process — namely, customer loyalty. Martinez presented the following best practices to help make your returns policy a source of strength.
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- People:
- Rob Martinez
- Places:
- Orlando, Fla.
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