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Joe Keenan
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Product returns are a part of every merchant's operations, whether you sell online, retail, catalog, B-to-B, apparel, consumer electronics, etc. In fact, according to a recent survey, returns cost retailers $53 billion last year alone. But what's often viewed as a drain on profits and employees’ time can also be an opportunity to attract and retain customers when the process is handled right.
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- People:
- Rob Martinez
- Places:
- Orlando, Fla.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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