The Blurring Lines of Channel Convergence

8. Your reality will be augmented: Word Lens. Many of the augmented reality experiences we've seen over the last couple years have been interesting. But frankly, most have limited utility. Word Lens is a real-time translation app that starts to show the power of mobile devices as digital looking glasses. Imagine the ability to digitally augment or enhance the physical world around you in real time to deliver custom experiences based on your preferences or needs.