The Blurring Lines of Channel Convergence

7. Recognition technologies: IntoNow. In 2010, QR codes, tags and image recognition technology were hot. This year there's IntoNow, an app that recognizes live TV broadcast audio and can use that info to connect you with others watching the same show. Developers are just scratching the surface, but this technology is a very interesting way to make TV shows — and maybe more importantly, commercials — interactive. It’s a way to connect the mobile or tablet experience to what's happening on live or recorded TV.