The Blurring Lines of Channel Convergence

5. Buy it now: distributed commerce platforms. While 2009 brought few initial experiments in distributed commerce, 2010 delivered full-featured distributed commerce platforms that made it easier for brands to create connected commerce experiences on social networks, mobile, tablets, etc. These platforms will get even more powerful and customized via more robust open graph integration in 2011. Commerce distribution will become the new norm as consumers will be able to shop from all touchpoints (including physical products, signage, etc.).