The Blurring Lines of Channel Convergence

3. Entertain me now: Netflix. Multipoint entertainment experiences have been around for a number of years, but they'll become the norm as we move forward. This year Netflix made a big push to be available on the widest variety of digital devices (e.g., interactive televisions, Blu-ray players, set-top boxes, gaming consoles, smartphones, tablets, etc.). It's really the closest example we have to ubiquitous content delivery, and it sets the standard for similar media experiences going forward.