The Blurring Lines of Channel Convergence

2. Passive check-ins: Shopkick, Google Latitudes. Services like Shopkick, Google Latitudes and others show the beginnings of a future in which consumers’ devices act on their behalf to alert friends and merchants of their whereabouts automatically. You won’t have to actively check into locations to take advantage of offers, loyalty programs, etc. The future of day-to-day location-based services need to move to this more passive model to maintain viability. Apple even received a patent around disposable apps that are automatically downloaded to your device based on your location.