The Blurring Lines of Channel Convergence

1. Distributed social experiences: Facebook's "Like" button and other social plug-ins. The Like button has only been around since April of last year, but it represents the most common way to share content or make a digital endorsement. The Like button paired with other social plug-ins have broken free of the Facebook environment and can now be found in most major web experiences. This allows consumers to bring their Facebook friends with them as they blur the lines between the social network and all other digital experiences.