The Blurring Lines of Channel Convergence

That’s a lot of change in just 12 months. What do the next 12 months hold? What does convergence look like in three years? The future is fuzzy, but this is for sure: convergence is here. In a big way.

Dan Shust is executive director at RI:Lab, Resource Interactive, a digital marketing agency. Dan can be reached at dshust@resource.com.