The Blurring Lines of Channel Convergence

9. The birth of a fourth screen: the iPad. It's hard to imagine that the first iPad became available just one year ago. It's amazing that in such a short period of time we've seen the birth of a new computing device that arguably represents the new fourth screen. The iPad is a true convergence device and, in many ways, took the attention off of those other three screens, displacing 7 percent of traditional computer sales.