10 Steps to a Better Holiday Season - Page 9 of 14

By Ray Goodman

Import tracking is even more critical as these purchase orders tend to be larger and the customer implications of late delivery are greater. The visibility you have with tracking also gives you control over expediting partial quantities when needed.

7. Forecast demand for drop-ship SKUs. It's easy to assume your suppliers have inventory on hand. But they share your inventory challenges during the holidays. If they run out, your customers are still disappointed and you still lose the sales. Help your suppliers stay in stock by providing them with routine forecasts of your expected future sales.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: 10 Steps to a Better Holiday Season