10 Steps to a Better Holiday Season - Page 7 of 14

By Ray Goodman

An effective alternative approach is to identify a limited list of high-potential items. Also, order budgeted excess inventory of each, and provide it to the web marketer to feature at his or her discretion.

4. Clean up vendor and product information. Review and update all your vendor lead times and product costs. Your reorder cycle depends on accurate lead time information. Incorrect product costs can equal lost days you can't afford. Review your data now so you don't lose days later.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: 10 Steps to a Better Holiday Season