10 Steps to a Better Holiday Season - Page 6 of 14

By Ray Goodman

3. Publish a web marketing promotions calendar. Identify all high-impact web events, when they occur and the planned feature products. Ensure inventory is available to support each promotion by doing the following: As control buyer, you and your web marketer should agree on what products will be featured, when they'll be featured and the expected impact on sales.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: 10 Steps to a Better Holiday Season