10 Steps to a Better Holiday Season - Page 5 of 14

By Ray Goodman

2. Adhere to an inventory management calendar. Know key marketing dates to anticipate when you'll have better demand-forecasting information. Every day between now and Christmas is an opportunity to forecast, place reorders and adjust existing purchase orders. Use this tool as a road map to each date you must reforecast, to follow with the dates to review your inventory ownership against the new forecasts, and to improve the timing and quantity of purchase orders.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: 10 Steps to a Better Holiday Season