10 Steps to a Better Holiday Season - Page 2 of 14

By Ray Goodman

The challenge is to deliver the right inventory at the right time during the most time-constrained period of the year. Higher sales volumes require more purchase orders to place, more inbound freight to monitor, more back orders to address, more questions to field from distribution centers and typically more SKUs than other times of the year to forecast and manage.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: 10 Steps to a Better Holiday Season