10 Steps to a Better Holiday Season - Page 13 of 14

By Ray Goodman

Make these 10 tips part of your annual business practices to manage the season more efficiently and deliver better sales, profits and inventory metrics. Once they're established, you'll have a baseline from which to build year-after-year improvements.

Ray Goodman is senior vice president of multichannel systems provider Direct Tech (rgoodman@direct-tech.com). Joe Palzkill of Direct Tech also contributed to this article.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: 10 Steps to a Better Holiday Season