Contributions to Profit Think Inside the Box

A final word about bounceback tracking: If you insert a catalog in your fulfillment packages, add a source code or keycode to track results. Many catalogs are printed inline, where the mailing address is ink-jetted as part of the printing and binding process. Since, you don't need to put this into the mail stream, ask your printer about ink-jetting the codes in a separate process. Review your print contract for a line item on this.