Contributions to Profit Think Inside the Box

- Convert single buyers to multis. You also can segment what goes into an outbound shipping box by where a customer is in his or her lifecycle. For example, put a welcome letter and special offer in a new customer's first shipment.

- Target giftees. By including a special offer to turn this segment into customers, you can tap into new customers for almost no cost. Create a welcome offer insert or letter that reinforces your brand and entices a future purchase.