Contributions to Profit The 40-40-20 Rule
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- Develop break-even analysis for mailing by drop. Do so down to the individual list segment level, and then monitor its performance.
- Analyze merchandise performance as it relates to catalog selling space by doing square inch analysis by page, spread, product segment, price point and, of course, item.
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- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
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