Contributions to Profit The 40-40-20 Rule
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- Develop profit- and loss-driven circulation plans that take into account each catalog mailing, and drill down each housefile segment (based on recency, frequency and monetary value analysis) and each rental list.
- Constantly search for new lists and new list segments to test inside as well as outside your business category.
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- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
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