Contributions to Profit The 40-40-20 Rule

Bottom Line

Eighty percent of your efforts need to be focused on your merchandise offerings, list analysis and selection. While design meetings and photo shoots may be the "sexy" end of the business, the money quietly is made behind the scenes by crunching numbers. This means you should:

- Analyze customer lifetime value and return on investment per customer acquired, both in total and broken out by customer acquisition media (print vs. online, etc.).