Contributions to Profit The 40-40-20 Rule
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My guess is that catalog shoppers are smart — they want economy. So when they received the gussied-up catalogs, which also carried slightly higher pricing, they decided that too much of their money was going into the company's pockets. In essence, they voted down the new branding efforts with their pocketbooks.
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- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
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