Contributions to Profit Profit From Your Returns

2. Use your enterprise software to track why customers return products. If you don't know offhand your product-return reasons, learn them. By understanding why customers return your products, you can make some powerful changes.

For instance, a company I worked with analyzed its returns and found that the way the pictures were presented in its catalog wasn't representative of the items people actually received. By changing how products were photographed, the company decreased its return rate. The net result: more gross profit.