Contributions to Profit Profit From Your Returns

A clear, concise return policy, with exceptional customer service, is a must if you want to compete today. And that return policy needs to be seamless throughout all your channels, no matter where the purchase was made. So where do you start?

1. Check out your guarantee. Can it easily be stated? If it's too complicated, make it simpler. Take a look at your order form, your Web site and your shipping materials. Do you state your guarantee and return policy? Are they easy to find? Ask someone who's not part of your company to find your policies and report back to you. You may be surprised by what you hear. Tip: If your customer feels your guarantee is solid, he or she will perceive less risk when ordering. By reducing the perception of risk, it's easier for customers to make the decision to say "yes" to your offering.