Contributions to Profit Prepare Your Catalog Business for
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Devise some measures you can take to assure your business's continuity during emergencies. One of my clients literally went out of business for an entire week during its heaviest mailing season due to a hurricane. All of its internal systems were in one place, from the call center to the Web site, so when the electricity went out, so did the business. By the time the next hurricane hit three weeks later, the company was better prepared by getting a backup call center ready.
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