Contributions to Profit: Plan For 2007 and Rank Your Customers, Prospects
So what can we do, beyond the circulation plan, to impact our business and create more multibuyers and advocates? In the second part of this series in the December issue, I’ll flesh out some promotional ideas you can use to move prospects and customers through the hierarchy. In the meantime, send your tested and untested ideas to Editor in Chief Paul Miller at pmiller@napco.com.
- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
- Paul Miller
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
