Contributions to Profit: Plan For 2007 and Rank Your Customers, Prospects
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3. Triers. These new customers, also called single or one-time buyers, have made their first purchase with you. They’re “trying out” your products, your company and your service, but haven’t made a commitment to your brand.
4. Prospects. Obviously this group is made up of people who haven’t yet purchased from you, but fit in your defined target market. They could range from information and catalog requestors to names not yet mailed on a list that you have yet to roll out to, or names on other lists in your category that you haven’t tested yet.
- Companies:
- Gilbert Direct Marketing
- People:
- Jim Gilbert
- Paul Miller
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Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.