Contributions to Profit: How to Boost Your AOV
Upselling
Upselling is another powerful tool that can be taught in CSR training sessions. Before your CSR ends the call, have him or her ask something akin to: “By the way, Ms. Jones, if you purchase an additional item today, I’m authorized to provide you an x percent discount. Is there someone you know who could use it?” That’s the basic upsell script. This simple tool can add greatly to your bottom line, and you can tweak the wording many ways to meet your company’s sales goals.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
