Continuity Marketing: Pleasures and Pitfalls

True continuity series avoid this step.

The Advantages of Continuity

The continuity approach can be good business for all concerned. It enables a publisher to generate revenue as he or she is publishing. And it enables the buyer to split up the payments of a high-end, expensive product. For the consumer, $19.95 a month is a lot more palatable than paying out a whopping $400 all at once for a 20-volume series.