Continuity Marketing: Pleasures and Pitfalls

Today’s Big Players

Continuities are very much alive and well—despite flux in the music and book continuity business at the hands of the Internet. IMP continues to do the most inventive work in the field. Most adult women in America have received one or more of the deliciously garish Hosiery Corporation of America double postcards with gold stamping that offer a “FREE Pair of Tummy-Slimming Silkies Pantyhose.” Cosmetique in Chicago has been selling women’s makeup for year via continuity offers.