Continuity Marketing: Pleasures and Pitfalls

Many years ago, Historical Times hired me to create a mailing offering 4˝ x 6˝ cards containing every battle, every piece of equipment and every general and politician in the Civil War. This enabled armchair historians to refight the war between the states; amazingly, it was hugely successful.

The Who’s Mailing What! Archive is also littered with continuity series that came and went. Among them: The Notable Trials Library under guidance of Alan Dershowitz, Esq. (“The Lindbergh Kidnapping Case Can Be Yours FREE!”) and the complete works of Nobel Laureate Elie Wiesel bound in leather.