Continuity Marketing: Pleasures and Pitfalls

The offer: Send for one or two sets of card pages—free, together with a free binder, free divider pages and perhaps other goodies. You would then receive, say, two sets of pages every month for $4.95 each (or $9.90 total, plus shipping and handling). Assuming you stuck with the promotion until the bitter end, you would wind up with a loose-leaf book of recipes or crafts projects filled with these card pages that cost a total of $150 or $200—far more than an ordinary bound book from a bookstore or library.