Continuity Marketing: Pleasures and Pitfalls

Over the years, many marketers offered various continuity series, some successful, some not. One format that was (and is) a success is the so-called card page—an 81⁄2˝ x 11˝ cardboard sheet printed in four-color with holes punched in the right-hand side for storing in a loose-leaf binder. Subject areas that have been successful include crafts projects (Newfield Publications, Heritage House), crochet projects (Golden Press), recipes (Southern Living, Newfield/McCall’s).