Continuity Marketing: Pleasures and Pitfalls

Retail

In the 1960s, several publishers offered book series in supermarkets on a continuity basis. You would buy Volume I for, say, 75 cents and then pick up a new volume each week for $1.49. I recall seeing Funk & Wagnalls encyclopedias sold this way, as well as a Woman’s Day cookbook series.

The 1970s, ‘80s and ‘90s