Continuity Marketing: Pleasures and Pitfalls

Here is the perfect continuity product. I don’t have to think about vitamin pills beyond remembering to take them. I don’t have to think about paying for them. The company, Interior Design Nutritionals, doesn’t have to worry about renewing my order or getting paid, since they have permission to charge my Visa once a month. The system works for Peggy and me, for Interior Design, for Visa and for Peter and Patricia.