Continuity Marketing: Pleasures and Pitfalls

What really happened was Volume I would be shipped free with a welcome letter. Volume II would be shipped four weeks later with a bill. When the bill was paid, Volume III would be shipped. When payment was received for Volume III, it was clear to the publisher that the customer was a “live one”—a good credit risk who paid on time. The customer was rewarded with a giant box containing all the remaining volumes along with a letter which said, in effect: