Continuity Marketing: Pleasures and Pitfalls

Furniture

Traditionally, book continuity series were sold heavily on the benefits of how reading these great volumes would enrich your life and understanding of the world.

In actuality, these publishers were selling furniture—volumes to put on the shelf to give warmth to your home and impress your friends and neighbors. With the possible exception of Dr. Seuss for kids, it was never anybody’s intention that these books would actually be read.