Continuity Marketing: Pleasures and Pitfalls

Webster’s Unified

Another player in the continuity sandbox was Harry Stuttman and, later, his son Burt, who sold the Webster’s Unified sets of books on science and World War II. Burt has since retired and so, apparently, have his father’s wonderful mailings that used many of the elements and techniques pioneered by Greystone’s Fred Briesmeister.