Continuity Marketing: Pleasures and Pitfalls

Briesmeister’s hallmark: a brochure cover with the first volume of the series thrust at you in deep perspective held with a human thumb at the top of the book cover and the screaming headline: “TAKE VOLUME 1 FREE!” In Briesmeister’s promotions, the book was always slightly larger than life and the thumb slightly smaller so the product looked really, really big.