Continuity Marketing: Pleasures and Pitfalls

Greystone

At the same time Time-Life started up, an entrepreneur named John Stevenson started Greystone Press, offering books on gardening, World War II and automobile repair. The bindings were of boring maroon fake leather with gold stamping. His offers were opulent 9˝ x 12˝ mailings with four-page letters and giant 17˝ x 22˝ four-color bedsheet circulars written and designed by one of the great creative pioneers, Fred Briesmeister.