Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
The First Upheaval
From his MBA studies, Sacher knew a business with a hundred customers was a better risk than a business with 10 customers, so he immediately started searching for new markets for shirts. His first venture was manufactured shirts for women equestrians, with retail distribution through tack shops. His wife, a premier equestrian and competitive rider, was his inspiration and partner for this niche business.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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