Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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He and his son, Lenny Abrams, eventually took over full ownership of the plant. In time, Abrams also established shirt factories in New Jersey and New Orleans. These factories were in an upmarket sewing business known as CMT, short for Cut, Make and Trim. Top designers such as Kenneth Gordon supplied the very best fabrics, and Abrams’ factories created the shirts that sold in such posh emporia as Neiman Marcus and Barneys New York.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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