Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
Reinvention #1: From Engineer to Shirtmaker
Sacher’s grandfather-in-law — still going strong today at 104 — came to America from Poland in the early 20th century and found a job in New York as a shirt cutter. Along came the chance to partner with the owner of a shirt factory in Fleetwood, PA (original home of Cadillac Fleetwood automobiles).
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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