Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
• Be careful with whom you partner. Says Sacher: “Thankfully I didn’t take on any venture capital deals that required unrealistically rapid growth.”
• Expand your scope. Originally, Paul Fredrick MenStyle sold just three products: shirts, ties and cuff links. But changing lifestyles and work dress codes forced the company to expand its product scope. The company now offers a full line of casual shirts, trousers, sports coats, suits and shoes. Also, it recently launched a custom shirt business.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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