Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
Paul Fredrick Sacher of Paul Fredrick MenStyle offers the following tips for cataloging success:
• Advertise in the same media as your competitors. Many fledgling entrepreneurs believe the best place to advertise is where the competition isn’t. When he first started out, Sacher put his offer in publications that have off-the-page advertising and where his competitors were cashing in. Such a practice has paid off handsomely for his catalog.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 AllNext »
- Companies:
- Paul Fredrick
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
