Masters of Reinvention
The Paul Fredrick MenStyle List
12-month buyers: 83,171
Rental: $115/M
Contact: Millard Group, Magda Baranowski, (603) 924-9262, ext. 2106
About Paul Fredrick MenStyle
Headquarters: Fleetwood, PA
Products: menswear
Customer demographics: married men, college graduates, homeowners; average age: 48; average income: $160,000
Average order value: $140
Rank on the Catalog Success Top 200 list in 2004: 162 (as measured by recent housefile-growth rate). This was up from No. 175 on the 2003 Top 200 list.
Annual catalog circulation: 11 million
Printer: Arandell
- Companies:
- Paul Fredrick
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
