Masters of Reinvention

What happens to unsold inventory? Six or eight times a year, the merchant sends several thousand postcards to friends and neighbors announcing a warehouse sale, as well as sending seasonal sale catalogs from which customers can save on discontinued merchandise.

Conclusion

Paul Fredrick Sacher has an advantage over some of his brethren in the catalog business in that the company is privately held and runs lean and mean with exquisite efficiency. With no antsy stockholders or impatient venture capitalists pounding on him to double the business in three years, decisions can be made based on long-term profitability rather than the stock market price du jour.