Masters of Reinvention

For the past few years, Sacher and Abbott have gone back to their prospecting roots and have been running an aggressive off-the-page advertising campaign in Atlantic Monthly, Men’s Journal, Esquire, in-flight magazines and financial publications. The offer: white, 100 percent cotton dress shirts in five collar styles; regularly priced at $36.95 but introductory priced at $19.95. Shipping charges extra. Limit four shirts per customer.