Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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So how does Paul Fredrick MenStyle prospect? Very carefully. Only three other top quality men’s catalogs have housefiles of more than 25,000, so the usual sources of new names can quickly become a dead end. Paul Fredrick uses Abacus and other co-operative databases, but they still don’t yield a sufficient number of new names, he says.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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