Masters of Reinvention

Merchandising and Prospecting

Several times a year, Vice President of Merchandising Larry Schechterman, a veteran of Macy’s, Bloomingdale’s and The Limited, travels to Europe to buy fabric for shirts and silk for neckties that will not show up in the catalog until almost a year later. The company creates four completely new menswear collections each year, and mails 11 million catalogs annually to customers and prospects.